And how do you respond to the pressure to focus on performing items, Barnhorn also asked, referring to the compulsion for companies to do “SKU rationalization” as manufacturers, as well as retailers, focus their resources on the products most in demand. We’ve added new manufacturing lines and we are pretty much working nonstop to meet the overwhelming demand,” Daily said. It's not a one size fits all.”. Rhythm is the leading manufacturer of kale chips and also makes beet chips. For consumers that have been negatively impacted financially from the pandemic, they are looking at value products. During the peak, the company was shipping out so many container loads each week that there was no time to fill them completely. We started experimenting with air-crisped Kale Chips in the kitchen of The Daily Juice, a little juice bar in Austin, Texas. At Rhythm Superfoods, we believe a positive mind, eating right, and staying activeÂ are the keys to health and happiness. As Director of New Business Development, Pete helped create a national scouting network for emerging natural and organic products brands, where he works closely with the entrepreneurs behind them. Brad Barnhorn, Board Member and Business AdvisorAfter successfully building Fantasia, a leading natural juice brand that merged with Naked Juice and was subsequently acquired by PepsiCo, Brad Barnhorn has been advising CEOs and serving on numerous boards in the natural products industry, giving him a unique perspective on what’s happening with emerging and established brands during the pandemic. As Midwest Regional VP for Presence Marketing, she manages distributor relations nationwide for the leading independent sales brokerage firm, which celebrates its 30th anniversary in business this year. And we've had infections in those plants that caused some temporary closures. “Needless to say, it made for a fluid, dynamic situation when Covid-19 hit; it was almost like watching dominoes fall when it hit China, then Southeast Asia, then Europe and then the U.S.,” said Cole Daily, Frontier’s EVP of Operations. Just in time for National Kale Day (today), Rhythm Superfoods is first to market with roasted lacinato kale chips. We’re doing our best to plan now for all types of products and to make sure we are out ahead of the demand. “It's taken a while for the supply chains to respond to the spike in demand, but it's also critical that we recognize that this is a spike, Eshkenazi told Supermarket News. We may see many more fakes in the market because that’s where the demand is,” Fabricant warned. The media’s dramatic coverage of workers falling ill in the nation’s conventional meatpacking plants, crops wasting in the fields, and dairy farmers dumping milk continues to alarm Americans, and justifiably so, even as the country begins to open up in fits and starts. When you are sourcing from over 50 countries, something is bound to go wrong. The company is based in Connecticut but the main ingredients – wheat, the ancient grain Einkorn, tomatoes and other raw materials – are sourced in Italy, where the finished products are manufactured. After 301 was established as the venture arm of General Mills in 2015, the company has invested in companies such as Kite Hill and Rhythm Superfoods. “But now many of those consumers will take extra supplements, such as zinc and Vitamins C and D. These products will stay part of people’s regimen,” he said. Rhythm's organic, non-gmo, gluten free, vegan and vegetarian snacks are high in nutrients such as fiber, protein, and vitamins. Clayton is also the Co-founder of Rhythm Super Foods, CAVU Venture Partners, Waterloo Sparkling Water, Mighty Swell, Naturally Austin, and SKU. La Favorita Late July Lay's LesserEvil Lieber's Mac's Mambi Market Pantry Martin Martin's Potato Chips MAUI STYLE Mickey Mouse Mickey Mouse & Friends Mikesell's Mission Mr. ", Helping Both Sides of the EquationWhen asked by NPR why not give people more money through the SNAP program to help people pay for food, Perdue responded, “That may help one side of the equation…it does not help those farmers and producers who have grown this food. Whole30. It may be best to stick with the brands you’ve always seen in your natural products retail store – they’re well established and trusted,” he advised. Later in the year, many people will look to do more with less for the upcoming holidays with their families. Maybe I produce the item less frequently but with higher inventory levels, try to find ways to reduce complexity, have more efficient runs, and take a risk on higher inventory. Weâre here to help you find your rhythm. Rhythm Superfoods was founded in 2009 in Austin by Keith Wahrer (co-founder of Daily Juice). It is essential to be in close contact with your distributors on an ongoing basis to understand this dynamic, as well as other elements of working with them that may have been altered in this unique period to provide companies a measure of operating flexibility ... but also, are more than likely to change back to the previous rules of engagement in the future,” he said. We’ve been taking all precautions and those folks have felt safe coming to work. “People are not browsing right now. Cole Daily, EVP, Operations, Frontier Co-opFor more than 40 years, Frontier Co-op has been a leader in natural and organic herbs and spices, sourcing over 800 raw materials from more than 50 countries. Pete Speranza, Cofounder, 301INC / General MillsA former professional hockey player, Pete Speranza brings a competitive, team spirit as Cofounder of 301INC, the “brand elevator” arm of General Mills. While USDA attempts to fast-track a direct distribution program, traditional CSA (Community Supported Agriculture) programs, where consumer members buy a “share” of the farm’s “often organic” harvest, are surging everywhere across the country, including record membership signups and waiting lists, reported NPR on May 10. America’s Fraudulent Organics Industry: 40% of All Organic Food Tested Positive for Prohibited Pesticides Farmers are recalibrating their plans for the food service market, too felt coming! 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